"Interpreter" – The subtitles and interpreter get around the fact that these Facebook videos autoplay silently, but those who understand ASL know that she's offering something different and special. Fun work, and I'm really proud of the response we got from our special message the Deaf community.
"Piano" – Another silent Facebook video ad. Captain Obvious, you're so silly.
The success of "Interpreter" and "Piano" has been documented by Creativity, Agency Spy, Adweek, Digiday, Forbes, Mashable, Yahoo News, Brandflakes, Campaign Live, AdLand, La Réclame, Marketing Dive, and ClickZ.

Oh, and we won a Mashie, a Shorty, a Facebook Award, two Webbys and a One Show pencil for these, too.

Back to Work