Hershey's Heartwarming the World campaign shows real people and real interactions. None of these fine folks are actors, just regular people sharing moments and chocolate.
High school kids in Crookston, MN built marshmallow roasting tables for their town festival, so I went out to tell their story.
A personal favorite since the son genuinely didn't know dad was gonna say this.
We did a series for Kisses about expressing a big love through a little chocolate.
I'd love to do even more with Unconditional Love someday.
Hershey's has been running "Christmas Bells" since 1989. We brought some more humanity to their most iconic spot, and ended up making one of their most effective ads in years. Never fear - they still run the classic.

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