Chris McMahon
Creative Director
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After pinning a few hundred recipes, your Pinterest boards can be overwhelming. Campbell's built a tool to look at your recipes and find simpler versions you'll really make.
We even won
two (count 'em, two) FAB Awards
for this campaign.
"Gravalanche"
"Forgotten Cilantro"
"Doing Dishes"
The Recipe Reality Check concept
Back to Work
Hotels.com - Silent Ads
Reese's - Robot Door
Campbell's - Recipe Reality Check
Shamrock Farms - 100 Ways
Band-Aid - Test Labs
Hershey's - Bells to Blossoms
Snickers - Hungry Fantasy Football
Reese's - Nougat Love
OnStar - Crisis Mode
Johnson & Johnson - HIV Vaccine
M&Ms - Subway Spaceship
Hershey's - Heartwarming the World
Lowe's - Laser Proof
Hotels.com - Digital & Social
Best Buy - Motorcycles & Volcanos
Snickers - Cartoons & Wrestlers
The Night Cage
Miscellaneous