Honest Trailers and Hotels.com - One is honestly obvious, the other is obviously honest. I forget which one is which, but half the fun for me was bringing these two together. And hey, it won an award, too.
The best response possible for a piece of online content: Youtube Commenters didn't hate it.

While I worked on Captain Obvious' Twitter account, we more than trippled our followers with consistent engagement. Here's some good ones.

A popular tweet for engagement we did around March Madness.
We wanted @CaptainObvious Verified by Twitter, but Twitter told us they wouldn't because he isn't real. When we told our expansive Twitter following about this decision, thousands of regular people, celebrities, and even Adweek agreed that the Captain was the real deal.

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