While I worked on Captain Obvious' Twitter account for Hotels.com, we more than trippled our followers and got consistent engagement. Here's some good ones.

A popular tweet for engagement we did around March Madness.
Honest Trailers and Hotels.com - One is honestly obvious, the other is obviously honest. I forget which one is which, but half the fun of this one was working to bring these two brands together. And hey, it won an award, too.
This got the best response possible for a piece of online content: Youtube Commenters didn't hate it.

We wanted to get @CaptainObvious Verified by Twitter, but Twitter told us they wouldn't because he isn't real. When we told our expansive Twitter following about this decision, thousands of regular people, celebrities, and even Adweek agreed that the Captain was the real deal.

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